Sequencing Mailers Leads To More Business
Sequencing direct mail pieces to the same list leads to a higher response rate. Discover how one company doubled their response rate using this technique.
Marketing Is An Investment, Not a Justification
Marketing is an investment.
What Makes A Good Direct Mail Marketing List?
How can a business create a marketing list?
USPS Announces No Guarantee Of Delivery For Political Mail Before Primaries
USPS announces no guarantee for delivery of political mail before the Colorado primaries.
Millennials Chime In On Most Annoying Marketing Tactics
Any generation will tell you how much they like [...]
Direct Mail – A Key Component to Multichannel Marketing
Direct mail can be an effective method to integrate into a multichannel marketing program and increase response rates.
Technology and Direct Mail
While direct mail has the perception of waning effectiveness, [...]
The Why Behind Segmentation in Direct Mail
Direct mail conversion increases when you understand the "why" behind a purchase.
Election Campaigns and Direct Mail
Who says political mailers do not work?
Data Analysis and Direct Mail – Don’t Take It From Us
Direct mail can be highly effective during the age of the internet, if you use the data correctly.