New people are continuously moving into Denver, Colorado communities. With 14% of Americans on the move each year and over 77,000 new residents to Colorado alone in 2017, the opportunity to market to new movers is greater than ever! Be the first to welcome new residents to the neighborhood with the Plumb Marketing New Mover marketing campaign for medical offices and hospitals.
Main Benefits to a great new mover campaign:
- Brand Awareness
- Increased Engagement with Hospital or Clinic
- Patient Loyalty
- New Patient Generation
- Patient Nurturing
Other programs to invest in effective hospital marketing:
- Newly insured
- Moms – research shows that the women in the family make most medical decisions. Direct mail reminders, E-newsletters and social media are great places to reach her.
- Look-alike audiences – Most hospitals have data that shows services that are their highest revenue and profit centers, along with demographics for the people these services serve. Lists can be built off from these criteria that can then be marketed to, both offline and online.
- Community health management programs – By serving the needs of the community’s overall health, a hospital or medical clinic can align with the issues of most concern. Programs such as awareness for smoking cessation, weight loss, depression, heart disease, stroke and others that a health facility may offer are a great place to concentrate marketing efforts for return on investment.
- Mammogram reminders – target women 45+
12 Month Campaign
Pricing estimated at 2000 mailers per month, 5 mile radius from physical location
Monthly invoicing is available. Package Pricing Includes: Templated card design** with logo, website, phone and custom message, 2 sided, 4 color, cardstock. Printed and mailed with mail tracking, call tracking and USPS Informed Delivery Service. Online advertising follow up on Google Display Network, Facebook and Instagram, and SocialMatch.
*Targeted mailing list acquisition services are available for additional fees may apply. **Design services include stock photo, placement of logo, website, phone and call to action message provided by client. 2 rounds of edits are included in this package. Additional fees may apply.