When a prospective customer calls your business with questions but does not buy, do they get lost in your pipeline or do you continue communicating with them? Research shows that businesses lose 10% of their influence with every month that passes without communication. (This includes existing business by the way!) 

This article from Entrepreneur Magazine suggests you may be leaving a million dollars on the table by not continuing to market to “lost” prospects, existing clients and even past clients. Click below to read the full article: 



Every marketing program needs a plan and a timeline.

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