Direct mail has never been a one hit wonder marketing technique. Now, this article shares that there is proof in the pudding! This organization discovered the power of as sequenced mailer that leads consumers through the journey to purchase their product. They began testing the difference between campaigns that sent one mailer versus others that sent out four mailers. Their findings were measurable and insightful.
Read the full article about how the 4th touch was the charm for this group when mailing out a series of messages to the same group of people.
Want even better results on your mailers? Check out our direct mail centric Response Builder that follows the mail with online ads to the same list. Technology is amazing!
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Response Builder is a marketing based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through cross-channel marketing on the Google Display Network and Facebook. Included in your Response Builder program:
Plumb Marketing print and direct mail services begins this program. Let us help you print and mail your compelling offer to your list or one of ours!
We track your mail by analyzing the raw data provided to us by the USPS system through the Intelligent Mail Barcode that is printed on your mail piece. This data allows us to predict and confirm when your mail will reach mailboxes.
You will be provided a unique local or toll free number for your campaign. This number will be printed on the mail pieces and used on the banner ads. Any calls that come through on this line will be tracked, recorded and available for playback and download.
90% of people who are interested in a product or service go to the company’s website first before calling or visiting the brick and mortar location. According to Google Analytics, 96% of unique website visitors will leave without taking any sort of an action. Follow the visitors to your website throughout the Google display network to show them advertising that matches your direct mail piece using our powerful remarketing program.
We will take your mailing list to Facebook and Instagram to MATCH each name with Facebook/Instagram accounts. Now your target market will receive the initial mailing AND be delivered the same message on their Facebook/Instagram feeds even before they have visited your website!
Access your client dashboard portal specific to your campaign to watch results in real time! Know when your direct mail campaign is projected to hit mailboxes, confirm delivery and see how much of your mail has been delivered. Receive notifications and recordings for any calls that were generated from your campaign, including date, length of call and caller ID. See how many people are visiting your website, how often your ad has appeared online and how often it has been clicked. All of this amazing increase in exposure enhances the overall results of your campaign.