Direct mail has never been a one hit wonder marketing technique. Now, this article shares that there is proof in the pudding! This organization discovered the power of as sequenced mailer that leads consumers through the journey to purchase their product. They began testing the difference between campaigns that sent one mailer versus others that sent out four mailers. Their findings were measurable and insightful.
Read the full article about how the 4th touch was the charm for this group when mailing out a series of messages to the same group of people.
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