Personalized marketing provides better results.
Welcome packets make the difference to create repeat business when onboarding new clients.
Educational emails are a great way to gain trust and grow your business.
Customer referral programs do not have to be complicated, just effective.
The beginning of the year is the time we [...]
Remove jargon from your charity appeals letters for better giving results.
Direct marketing is a strategy used in marketing that has 3 specific components.
A charitable organization must have a culture of fundraising, not just volunteers.
Using direct mail to kickoff charity giving programs is an highly effective technique to increase fundraising results.
Non-profit fundraising should utilize direct mail but only after reading about these 4 critical steps.