Email marketing automation does not replace human interaction. Make sure your automation programs are flexible enough to be authentic.
The cost to retain a customer is far less than acquiring a new customer. Are you marketing to your existing client base with direct marketing strategies?
Consistent marketing to prospects, lost clients and existing clients can add up to millions in revenue.
Provide inspiration for your consumers in your n ext direct mail or catalog mailer to create a relaxed,. lean back experience for your customers.
What should your be measuring for marketing effectiveness? ROI is not the only KPI.