When Marketing Automation Fails
Email marketing automation does not replace human interaction. Make sure your automation programs are flexible enough to be authentic.
Growth Is Not Always About New Clients
The cost to retain a customer is far less than acquiring a new customer. Are you marketing to your existing client base with direct marketing strategies?
How Much Money Are You Leaving On The Table?
Consistent marketing to prospects, lost clients and existing clients can add up to millions in revenue.
Lean In or Lean Back When Marketing?
Provide inspiration for your consumers in your n ext direct mail or catalog mailer to create a relaxed,. lean back experience for your customers.
ROI is Dead – What Are You Measuring?
What should your be measuring for marketing effectiveness? ROI is not the only KPI.