According to Marketing Sherpa, a top marketing research and training firm, social media was initially thought to be a fad. Yet, now it is ranking as one of the top lead generation tools. We just wanted to point out in their research, print and direct mail still hold strong positions, higher than both mobile and webinars. Expect this technique to continue to rise in the ranks as digital fatigue sets in and social media becomes more regulated.
Read the full article on MarketingSherpa.com.