Those looking to target 18-34 year olds, known as the Millennial Generation, may wonder if direct mail is relevant. While social media has been pivotal in political campaigns, new studies show Millennials find well done direct mail pieces to be authoritative, and they do pay attention to that.
Direct mail that spurs conversation, invites social engagement, and offers valuable information is an asset to Millennials. Limit text heavy pieces, use quality graphics, ask for additional engagement and be fun and genuine to create the biggest splash.
The infographic in this article paints a clear picture that political direct mail and Millennials are a perfect match.