The Plumb Marketing blog is full of helpful insights and information to help you achieve your marketing goals.

Win the Sale Before You Walk Through Your Prospect’s Door

Win the Sale Before You Walk Through Your Prospect’s Door

Today’s prospects are a whole different breed of cat. In the past, maybe you could hand your sales team a list of potential leads and send the team out to make sales. Times they are a changing, and along with it your selling environment has radically changed as well. ..

Innovation in the Mail Business

Innovation in the Mail Business

Being the mailing nerds that we are, we were excited to hear about the United States Postal Service’s new consumer-facing feature- Informed Delivery. Don’t know what it is? Well, as the marketing mail experts, we are happy to help inform and hopefully get you as excited as we are at Plumb Marketing! ..

How You Can Use Hollywood’s Secret for Generating Maximum Sales

How You Can Use Hollywood’s Secret for Generating Maximum Sales

In the early days of Hollywood, the marketing mavens there discovered a secret for generating the maximum number of customers to see their latest movies, and they’ve been using it ever since. They discovered that they had to expose their prospects to a promotion for a movie at least seven times to maximize ticket sales. Why seven times? Because we all need repetition in order to absorb new information.

FIRST EXPOSURE: The first time a person sees a promotion for a new movie, they hardly even notice it. “Zzzzzzzzzz.”

SECOND EXPOSURE: The second time, it got a little bit of ATTENTION. “What’s this?”

THIRD EXPOSURE: The third time, it really got their ATTENTION. “Aha! So that’s what this is about!”

FOURTH EXPOSURE: The fourth time, it got their INTEREST. “Looks kind of interesting.”

FIFTH EXPOSURE: The fifth time, it got even more INTEREST. “Might be fun to see.”

SIXTH EXPOSURE: The sixth time, it built DESIRE. “I’d really like to see that movie.”

SEVENTH EXPOSURE: The seventh time, it got ACTION. “Let’s go see it tonight!”

Did you notice the AIDA marketing formula; Attention, Interest, Desire and Action? In order to apply the AIDA formula, you must use the power of repetition. Remember when you were in school and you had to memorize a poem, or the multiplication tables? Unless you had a photographic memory, you had to repeat the information again and again until it stuck. We all must go through the same process with anything new. Can most people remember a new phone number off the top of their head the first time? No, they must review it again and again before they have it.

What does this mean to you? It means that you cannot use one-shot marketing efforts and think you can succeed. You’ll just be wasting your time, energy and money if you try.

You need to repeat your offers to your prospects over and over again if you hope to get their Attention, their Interest, their Desire and finally, their Action. This applies to your marketing efforts to attract prospects to your business so you can build your physical prospect list, and it especially applies to your marketing efforts to convert your list of prospects into customers.

Repetition is Hollywood’s secret marketing weapon, and it should be yours too.

Looking for creative ways to stay in front of your potential customers? Download our "19 Strategies To Increase Sales" e-book by clicking here! 

© Copyright 2000-2008, Joe Gracia - Give to Get Marketing

Visit Joe’s Give to Get Marketing website for hundreds of marketing tips, articles, case studies and a free newsletter.

Stuck in a Marketing Rut

Stuck in a Marketing Rut

We have all been in a company, or maybe your own, where we have the same start to each year, “This year is going to be the year to achieve all the company’s goals. Moreover, perhaps more precisely our marketing is going to get done this year, triumph and victory will be ours!” Then business happens and your best-laid plans sit halfway done, or they stay tucked away in the storage cabinet of your mind. Your business is stuck in a marketing rut. ..

Herding the Marketing Cats

Herding the Marketing Cats: What is marketing, what do different marketing professionals do, and how to determine what your business needs.

Picture this:

You arrive at a networking event focused on business development, marketing, and sales—a great opportunity to grow your business. You enter with specific goals in mind: develop positive relationships with both new and existing colleagues and friends in a relaxed and inviting atmosphere. ..

7 Tips On How To Make Your Online Content Shine

7 Tips On How To Make Your Online Content Shine

We all have heard the buzzword content, content, content.  We know we need it but it can seem like great content marketing takes a lot of thought and effort. We are here to help you out! Check out our 7 straightforward tips to make your content shine. ..