What happened when a company dropped their direct mail component to save money? Because they didn’t have home addresses, and that’s where their prospects were working, they knew they needed to change. Less than 1% of prospects booked, that is, until they reached them at their “preferred address”.
After implementing the new direct mail campaign, they achieved a whopping 355% more meetings, and in this article, they tell you how. If you are wondering how to do B2B direct mail during this work-from-home period, this is a must read.
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