According to this article, only about 2% of digital ads get the general consumer’s attention every day. “Consumers have developed an autonomous mental screening process” that blocks out advertisements. Some call this “banner blindness” when talking about online ads. This means getting through the digital noise is more important than ever.
How is that accomplished? Direct mail. The mailbox is greater than the inbox these days. However, combining direct mail with digital is proving to be the better strategy over one or the other. Do both and see your revenues, engagement, and loyalty grow.
This robust yet easy to read article gives real life examples of how some organizations have successfully combined the two for beautiful, and profitable results. Take a few minutes to read it now.