As some marketers question the effectiveness of direct mail in a digital planet, others, like the e-commerce company featured as a success story in this article, herald it. Why does this ‘old’ marketing strategy still work?
High open rates, proven return on investment, and consumer preference for mail over digital ads are just a few reasons. And, not only does the article share the data and stats behind these claims, it also gives tips for making your campaign successful in an increasingly digital world.
Get the scoop here.