So often, we are asked, “What is the difference between direct marketing and general marketing?” Direct marketing, of course, is a subset of general marketing referring to specific strategies used that require 3 specific components: 

  1. Engagement of customers and prospects
  2. Specific call to action
  3. Means of tracking responses has a great write up discussing the differences between “marketing” and “direct marketing” that you may find as interesting as we did. Just click here to read their full article, including topics like the types of customers direct marketing is most effective.