We have worked with hundreds of charitable and non profit organizations over the years, assisting them with giving season appeal campaigns, direct mail “asks” from donors, and thank you follow up gifts for those who do donate. Our biggest observation of the most successful organizations are ones with a giving culture. They have boards that are proactively fundraising throughout the year with highly positive attitudes and volunteers who actively give themselves. Norman Gildin wrote an excellent article about changing the culture of an organization to one that emphasizes a culture of fundraising. Click below to read his opinion on this important component to the success of any non -profit.
Click here to read the full article featured in the Florida Sun Sentinel.