Creating real life data from customer journeys online, and pairing that with relevant direct mail, can increase conversions. Because most buying decisions start at home, consumers often research before they go out to the marketplace. Tracking this activity, and following up with direct mail offers specifically geared towards the potential customers, helps increase visibility and likelihood to make the sale.
Improving direct mail conversion is a matter of staying relevant, and targeted, and with solutions like Response Builder, you can see an increase in sales and return on investment from your direct mail campaigns.
Learn more about direct mail conversion here: https://www.targetmarketingmag.com/article/how-to-improve-conversions-on-direct-mail-campaigns/