Plumb Marketing is excited to announce an amazing new partnership that gives us the ability to offer a diverse selection of promotional items to our clients. As more of you are asking us to be a resource for trade show marketing, new client gifts, franchise branding and other promotional item uses, we heard you. We are most excited about this new offering as it will expand our ability to offer you more and continue to be your single trusted source for all of your marketing collateral needs.
As we were researching promotional programs, we uncovered some amazing statistics related to promotional items used in business marketing. Just in case you were on the fence about the effectiveness of this marketing tactic,according to a study by PPAI (Promotional Products Association International:
- 94% of consumers who receive a promotional product gift remember receiving it.
- 58% of consumers report keeping the gift from 1 to 4 years.
- 89% of consumers report remembering the name of the organization who gave them the gift two years later
Wow! These are results we can get behind for our clients. So the only question left is, what promotional idea do you need to create these retention numbers? Contact us and let us share campaigns that have executed that have worked well with others.
Ready to look around at our new selection featuring thousands of items? Just click here to visit our online store.
[…] Promotional items can leave a lasting impression for any organization, specifically the construction industry. Goodwill, trust and likability are usually drivers in the selection process for a builder, general contractor, roofer or any home improvement and repair service provider. Creating a lasting impression throughout this industry’s longer sales cycles can make the difference between a profitable year or not. With 89% of consumers reporting remembering the name of the organization who gave them the gift two years later, the construction industry is a top industries to use promotional items. Here are the top ten promotional items for the construction sector: […]
[…] Promotional items can leave a lasting impression in a highly competitive industry, such as healthcare. Hospitals, medical clinics and nursing homes all compete for name recognition. With 89% of consumers report remembering the name of the organization who gave them the gift two years later, promotional gifts are an excellent way to win loyalty and immediate recall, even in the event of an emergency. Healthcare institutions are one of the top industries to use promotional items with the following reported in the top ten: […]
[…] Promotional items can leave a lasting impression in a highly competitive industry, such as nonprofits and not-for-profit organizations. With over 1.5 nonprofit organizations in the US, this sector continuously looks for ways to make a lasting impression while reducing their costs. Since 58% of consumers report keeping the gift from 1 to 4 years and 89% of consumers report remembering the name of the organization who gave them the gift two years later, promotional products are an excellent method to stay top of mind. Here are the top ten promotional gifts often used by nonprofits: […]
[…] Promotional products have been used in the US as marketing tools almost as long as we have been a country! The earliest account of promotional items in use spans back to the election of George Washington, when commemorative buttons were passed out to the masses to honor the first president of the new nation. However, it was Jasper Meeks who is credited as the father of promotional items when, during a slump in his newspaper printing business, he began printing on burlap bags with advertising messages to stay afloat. […]
[…] to increase the reach and longevity of your new mover campaign. Research has also shown that great promotional gifts can increase recollection of a brand and are general kept for 1 to 4 […]