As marketers, we are consistently looking at technology to improve our prospect and client experience to create new business and retain existing business. It is important to remember, however, that technology still needs a human to monitor interaction and automation. A recent article in Target Marketing discusses many of the fails we see in automated email marketing, including newsletter emails, that can actually hurt a brand and the potential for people to work with said brand. We are in the throws of building some of our own sales and marketing emails to improve our customer experience so this article is especially timely as a reminder to NEVER forget the user’s experience.
Read on to see some of the top email fails of 2019 from Target Marketing when automating, including miscommunication, lack of trust building and non-relevance.
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