Are you still thinking direct mail marketing strategies no longer work? According to Statistica, who study thousands of statistical sources, the direct mail industry could reach $10.9 billion by 2022! While there has been a slight decline over the past few years, digital fatigue and a resurgence of people returning to their mailboxes, we expect a bright future. The key to this industry is to continue to innovate. At Plumb Marketing, we have added digital follow up, QR codes, variable printing, big data and lead generation tools to our mailing programs which continues to attract all generations of buyers.
See full statistics on this topic on https://www.statista.com/forecasts/409762/direct-mail-advertising-revenue-in-the-us.
Interested in learning more about our highly effective direct marketing strategies? Contact us!