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What Is Direct Response Marketing?

The marketing world today can be pretty complex, and for any business knowing that there are ways to directly reach their ideal potential clients is important to keep in mind when they develop a marketing strategy. One effective way of doing this is to consider direct response marketingto understand more about what it is and how it works can be key to getting the biggest bang for your buck in marketing spend.

Essentially, direct response marketing is one approach to marketing that is designed to create a specific potential client response related to your marketing efforts. Driven by calls to action, compelling content or offers, and online interaction in today’s faced paced world it can lead to more immediate sales conversations and quicker conversions when handled in the right way.

Some approaches that can drive results in a direct response marketing strategy are as follows:


  • A marketer directly contacting potential clients through calls, emails, or physical mail with compelling information or content.  This may be a universe of potential clients who are unfamiliar with your business, the hope being the information is valuable enough to turn an ideal prospect into a genuine lead for your business.

  • With direct response marketing, utilizing ads as a space to present solutions to pain points and asking the prospect to call or go online if interested. Instead of calling or emailing and asking for a sale, the marketing material is presented with the hopes of driving the consumer back to the marketer for further action and follow up.

In marketing in general, direct response marketing can take on a wide range of different forms. There are, however four fundamentals that must be present:


  • The initial proposal- why should they listen.

  • A concise explanation of how you solve your prospective client’s issues or create benefit for them.

  • A direct, clear call to action.

  • Multiple options for contact – email addresses, websites, and phone numbers

Whether you use print mail, email marketing strategies, social media campaigns, or other tools, this can be a very effective method of marketing products and services. Thanks in large part due to the fact that it can quickly draw the attention of customers and create a sense of urgency that leads to action. Mastering the art of direct response marketing can help to drive conversion numbers higher, allow your marketing to be more trackable, and help a company’s bottom line by driving sales.

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✓ Ways Any Type of Business Can Use Direct Mail

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✓ 5 Steps for Generating Sales Leads

✓ Formats with Maximum Impact

✓ 7 Guidelines for Headlines

✓ The Best Ways to Improve Copywriting Results

✓ 18 Keys to Successful Direct Mail

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6 Comments

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  4. More Listening Less Selling June 12, 2018 at 1:01 pm - Reply

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