Could traditional marketing, like direct mail, make you stand out from the crowd? Well, we at Plumb Marketing see the effectiveness of direct mail for this purpose daily. The article recently published in My Frugal Business agrees. They key to direct mail marketing is to get your brand in front of your potential customers in a way that they can interact at a deeper level then a email or display banner ad on a website.
Creating a touchable call to action CAN and DOES lead to higher ROI when done effectively, especially when coupled with touch points that include online advertising that leads consumers through the sales funnel.
To read about several traditional marketing techniques suggested to be more unique and therefore, more effective, check out the original article, “Could Traditional Marketing Techniques Now Become The More ‘Original’ Approach?”