While it is true direct mail took a hit in the 2009 recession, and felt some bruising from the digital age, it has grown and re-stabilized in the last decade. Add to this the fact that Millennials find personal direct mail to be trustworthy and desirable, and its comeback is in full swing.
Used as an overall marketing strategy that combines on and offline tracking and retargeting (such as Plumb Marketing’s ResponseBuilder), it is a cost-effective method of reaching potential customers. Because it is tangible, it stands out and is easy to track, builds a trustworthy brand and prompts quick action.
Learn more about how direct mail is being used now, and how it’s expected to do in the future here: https://documentmedia.com/article-2555-The-Comeback-of-Direct-Mail.html