In this article, Campaigns & Elections takes a look at the evolution of direct mail campaigns and how marrying them with new technology is making them even more effective than before in reaching voters.

Nearly 3 billion pieces of political direct ad mail hit voter mailboxes in 2018. Plumb Marketing handled nearly 16 million of those. Expertise in the industry certainly helps to increase effectiveness. Combined with features that pair direct mail with digital technology, results can be outstanding.

Read the article in its entirety HERE and learn more about merging direct mail with “new” technology.