It’s more than just marketing during these times that helps us survive in business. In this meaty yet concise article we are asked some pointed questions to find answers that will help us position our companies for economic rebound.

The author encourages us to look at four main areas of our businesses and offers actionable items to help us get thinking differently about what we can shift.

He ends with encouraging words – we may be leaders for such a time as this. Jump into the article here.