When uncertainty hits, it is a natural response to pull back. We limit risk and exposure trying to protect ourselves from further loss. However, time (and research) has shown that those who continue to market during downturns and crisis recover quicker when the economy once again shifts upwards.

This doesn’t mean that full budgets need to be spent or that messaging looks, but it does mean marketing your business shouldn’t stop. To help with that, this article offers 101 marketing ideas for small business owners.

Try something new and track what is working, and what isn’t, and keep moving towards consistent, long term results.