While some small business owners question whether they should be marketing during these uncertain times, others are looking at the past for hints on how to make it through an economic downturn. While this COVID crisis is not identical, the 2008 recession taught us some things about how to not only survive but to thrive when the economy is recovering.

Staying connected to your clients and retaining them is key, and this article gives us suggestions for doing just that. Small businesses can and should market during a crisis. After all, every crisis has indeed come to an end and we can position ourselves for recovery.

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