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Lean In or Lean Back When Marketing?

If you have been doing marketing for any length of time, you may teeter between when to push a marketing message for response and when to lay back to let your consumer digest the information. Forbes recently shared both techniques have a place within our marketing strategies. 

Catalog and print marketing are often used to help a consumer relax and explore items they may want to purchase. Rather then pushing a sale item, creating senses of urgency or “driving revenue”, consider your next mail piece as a way to inspire your consumer, not just sell them. 

Read more about how the USPS is reporting an increase in engagement with direct mail pieces and how you can best weave these strategies into your next campaign. 

https://www.forbes.com/sites/forbesagencycouncil/2018/07/24/why-lean-in-and-lean-back-media-both-have-a-place-in-marketing/#2c043e5f2cf1

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