Advertising and marketing are an important part of any business. The first impression of our products and services leads to sales and clients. We want to reach as many people as possible, and we want to do it in a way that makes our potential customers think about us throughout their day, week, month or year. Whenever they want us, we want to be top of mind.
Direct mail is a proven way to target customers, especially millennials. In fact, according to digitaldogdirect.com, 65% of millennials are likely to respond, and respond well, to direct mail marketing. But the growing interest in direct mail with millennials isn’t the only trend to be watching.
Here are three more to be aware of as you plan your direct mail campaign in 2021 to help grow your business, clients, and sales:
Direct Mail and COVID 19
The USPS was declared the most essential organization during the global COVID-19 pandemic. While people stayed home to stay safe, mail orders, mail communication and mailboxes became more relevant once again. Online boredom and fatigue turned people to the less noisy and tangible comfort of mail.
Already popular with millennials, direct mail has become even more reliable as a way to reach a diverse list of prospects. Data-driven lists help organizations target those they want to reach better than ever before.
Multichannel marketing pairs highly desired mail with online platforms to strengthen loyalty, engagement and shareability. This will continue in 2021.
Dimensional mail refers to pop ups, boxes, cubes, and other multidimensional formats that encourage the recipients to interact with the mail itself. In fact, 88% of people agreed this type of mail did a better job at capturing a brand. If we want to engage with our future customers, this is a fun and innovative way to accomplish it.
With the resurgence of QR codes, many advertisers are finding new ways to mix fun, dimensional mail with online platforms to increase engagement. This also encourages prospects to interact with the brand even longer, which leads us to…
Leaving a Lasting Impression
Forty-one (41%) of Americans say they look forward to checking their mail every day. That is a large percentage of people that are happily waiting for us to show them what we have to offer. Direct mail isn’t dead! It’s a game changer in reaching customers waiting for content.
Stand out with bold colors, catchy design, and personalized, targeted messages – after all, you have an audience waiting for you to do just that. When targeted lists are created, it is more cost effective to try larger, or more engaging mail pieces, and these are getting a tremendous return on investment for advertisers.
Need help building a direct mail campaign that actually works? Our Response Builder technology and marketing know-how helps organizations do this every year, with consistent, predictable results they rely on to grow their customer base and revenue. Contact us today for more information.