Digital marketing has been the way of advertisers for the last decade (and more). Direct mail was hot-hot-hot prior to that. Well, what’s old becomes new again when these two marketing methods are married to create lucrative ads both on and offline.

The tricky part is in how to make this marriage work, and this article gives examples of 3 ways to do it well and seamlessly so you can track real results and see the impact. Increase exposure by being seen in more places by the people who matter most to your business – customers! Improve sales and gain valuable metrics by combing digital and direct mail.

Read 3 ways how here.