While designing your direct mail campaign can be fun – design, list targeting, and dreams of ROI – as a small business owner, if you aren’t measuring the effectiveness of the campaign, you are throwing away your time and money.

Direct mail has been shown to be effective, but the most important part is measuring your results and adjusting for even better ones, otherwise you are leaving money on the table. This article helps you to set up your tracking system so your direct mail campaign can get the biggest bang for the buck.

Read the article here.