In this article, which is part of a series for non-profits, the writers share that direct mail has a 34-to-1 open rate compared to email newsletters and encourage direct mail’s use due to this fact alone. However, they go on to explain the value of personalization to not only get the desired engagement, but to be more relevant to the recipient.
If you are looking to better facilitate donations and build relationships with your donors, this article, and the others in the series, are worth the read. Learn the nuances of direct mail that when utilized will squeeze every bit of ROI out of your non-profit direct mail campaigns. And, if you would like help to implement it, contact us at Plumb Marketing to make it a reality.
Check it out here.