Volunteers of America Colorado has been helping our most vulnerable populations since 1896 through over 30 distinct human services programs, including affordable housing and healthcare. They help more than 200,000 Coloradoans each year rebuild lives and reach their fullest potential. Plumb Marketing is proud to assist this dynamic and amazing organization with print and direct marketing programs that not only further their brand awareness but increase donations and drive attendance to their various fundraising events and volunteer opportunities.
Patina Grayson, Director of Marketing and Public Relations, and her team recently spoke with Plumb Marketing about the effectiveness of the promotions that Plumb Marketing has ran for them over the years. One of our favorite things about Patina is her passion for data, love for campaigns and her desire to help our community. We love this about her because those are some of the many things we also love to do here at Plumb Marketing! Her biggest challenge in her role is that many see Volunteers of America as a source for gaining volunteers, which is not the core function of the organization. They support and empower at-risk youth, low-income families, elderly, veterans and domestic violence victims specifically with affordable housing options.
Joan Blick, Major and Planned Gifts Coordinator, shared with us the organizations desire to increase donations to help more people. She really enjoys working with the donor base to ensure that each individual knows their contribution is essential to the success of the programs that are supported. She chose to work with Plumb Marketing when she set forth a goal to entice current donors to give more, specifically in legacy giving. She reported that she enjoys the level of service, creativity and organization that she receives from Plumb Marketing. We certainly love to hear this but more importantly, after we met and provided additional insight and ideas on her appeals program, she began to see even more results. In fact, Joan recounted to us that in the last year of working with Plumb Marketing, she has seen an increase in donations of nearly 33%, with the largest increase coming from the lowest donor group. A revamp of the annual appeals letter spoke to this group in such a way that many increased annual donations from $100 to $1000! We love results like this!
Volunteers of America Colorado also recently added Emily Latimer to the team. She is the Marketing and Public Relations Specialist. As they continue to grow and assist more people, Emily is tasked with planning and executing public fundraising events. She joined the team with a back ground in wedding planning in New York. She also has expertise in social media and communications. On top of all those great attributes, she has a passion for food, travel and photography!
We look forward to assisting her and the entire team with more ideas about how to market directly to their donor base so that Volunteers of America can continue to lift up those in need.
Visit this amazing non profit here: https://www.voacolorado.org/