By targeting new movers with a direct mail campaign, you are hitting a demographic looking for services in their new neighborhood. With 40 million people moving each year, capturing the attention of those who move into your service area can help you build a customer base before they begin looking for your competitor.
This statistic also means that up to 20% of your customer base will move out of your area, and need to be replaced. However, just buying a “new mover” list isn’t enough. This article shares some eye-opening information about timing and the most popular and used services purchased by new movers.
It’s certainly worth the data-packed read: https://v12data.com/blog/how-grow-your-customer-base-marketing-new-movers/