Celebrating a birthday is fun. Making sales is also fun. Combine the two with birthday marketing using targeted direct mail! It’s long been known that one strategy for increasing Return on Investment with direct mail, is to include a special offer. Not only does this make it easier to track, it creates a sense of urgency, and encourages consumer action.
This is particularly true when it comes to birthday offers. Whether the receiver has visited your establishment previously or not, if they receive a personalized offer to celebrate their birthday, not only are they likely to cash it in, they are more likely to share it with others as well.
This article offers some great tips on what to include on the mailer itself to make it more effective. Check it out HERE