This article does a great job of revealing information about how consumers really feel about direct mail and why that matters to businesses looking to grow. Simply by being tangible, the mail pieces are remembered more often, especially if they are interesting, relevant and personalized.
Sharing stats from multiple sources, the article demonstrates just how powerful direct mail marketing campaigns can be. If you haven’t considered it in the past, it may be time to talk to a marketing professional at Plumb to determine if direct mail is a good strategy to implement this year.
Read the brief article HERE.