Why would marketers use snail mail when faster digital options now exist? This article dives into the answer and explains that snail mail or direct mail campaigns can include sending product samples, gifts and promotional products that digital solutions can’t provide. While someone may sign up for these things digitally, fulfillment must happen in order to deliver tangible goods to the consumer.

Full of stats, including how different generations interact with direct mail, and tips for making your company’s direct mail campaign even more effective, are included. It is packed with good information, especially if you are on the fence about using direct mail as part of your marketing strategy this year. 

Read it here.