Recently, USPS reported that direct mail revenue increased nearly 5% over the previous year. It remains lower than it was pre-pandemic, but is making a come-back. But in today’s digital age, why are businesses still turning to direct mail? Because it works!
If you haven’t yet made direct mail part of your marketing strategy, or want to make some tweaks to increase your ROI, this article gives you three areas to direct your attention on to do just that.
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