Turn Your Raving Fan Base into a Referral Machine That Delivers a Steady Stream of New Clients Without You Having to Lift a Finger
Referrals should be the life blood of any business. The sad part is 90% of businesses fail to put in a system that will deliver them a steady stream of referrals. They wait for referrals to happen. Waiting for referrals to happen is hoping business picks up without making any changes. Sure it might happen, but it’s highly
unlikely.
A referral system should make it so obvious to all of your clients that you want, need and desire them to refer their friends, family and anyone who will listen to your business. You don’t have to be pushy or over the top, however you do have to tell them how they can refer additional customers to you.
A referral system should:
- Use multiple mediums to communicate your message of how you can help their friends and family with your product or service. You might use e-mail, mail, phone, text, or even in person visits to generate a referral.
- The system should run for at least 12 months from the date of the first transaction that the customer did with your business.
- When someone is referred to your business whether it turns out or not, the referring party should receive positive reinforcement. The positive reinforcement could be a thank you card, a Starbucks gift card, a phone call, or some other item of value. Avoid giving them a coupon for more services unless it is an overwhelming offer that they can’t get any other way.
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