Find Out What Your Customers Loved and Even What They Disliked About Their Experience to Improve Your Business
We all love to hear what people loved about their purchase experience with us. Nothing feels better than hearing “I loved buying from you and will do it again and refer my friends”. While it is great to receive positive feedback it doesn’t provide us with the details we need to improve our customer experience.
A well done post purchase survey is a sure fire way to increase sales. You might be thinking “yeah but only 5% of the people I send surveys to even fill them out”. An effective post purchase survey system will provide you with at least 20% of your past customers filling out the survey. Many business owners aren’t sure how to craft a survey that gets filled out. When you have a survey that’s too long it won’t get filled out. When a survey is too short it won’t provide valuable
information. When the questions on the survey aren’t worded correctly you will get data that won’t help your business improve.
A post purchase survey system needs to have the following:
- Balanced questions where the client can rate each part of the customer experience. Each question should be easy for the customer to answer and provide you with valuable data.
- Have the ability to search answers on the Internet to make the customer’s life as easy as possible. There are survey systems that I recommend to my clients that are 100% FREE. How about having a FREE system that provides you the ability to increase sales in your business?
- A well done survey system will take less than 90 minutes to set up yet can be run for very little to FREE on a monthly basis.
If you are not surveying your clients on a regular basis, you would be losing valuable information to improve your service and losing a valuable opportunity to serve your clients at a higher level.