Direct Mail Birthday Marketing has been used successfully by restaurants for years, but it can be used in other industries as well with great results. When consumers see a value, such as a birthday discount or other promotional perks, they are more likely to provide personal information such as their birthdate, to achieve it.
Because a birthday message is personalized and genuine, it builds brand trust and recognition for the receiver. This article shares 10 ways to build a connection with your customers on their birthday, and in return, market and grow your business.
Read it in full HERE.