Multichannel marketing refers to using a combination of customer and prospect communication to attract business. It can include digital, storefront, mail, and mobile methods in any mix. The goal is to reach customers and give them choices about how they will interact with the organization.

This article looks at the benefits and challenges of multichannel marketing, as well as tips for making it effective for your business. Plumb Marketing’s Response Builder technology supports multichannel marketing. After reading the article, give us a call for more information on this dynamic and effective marketing solution.