This article posted on Lucidpress explains some of the benefits of direct mail and why it may be beneficial to add it to your marketing strategy. Many companies have abandoned direct mail in lieu of emails – and this may not be very cost effective as email is quickly and easily sorted straight into the recycle bin.
On the other hand, direct mail has been making gains in response rates, in part because there is less clutter in the consumer’s postal mail box. Less competitive “noise” here, along with more perceived value, makes direct mail opened and responded to, especially when coupled with digital strategies.
Learn more about the benefits here: https://www.lucidpress.com/blog/why-should-you-use-direct-mail-marketing-tool