In this political directed article featured in Campaigns & Elections, the reporter gleans the best practices for direct mail based on historical information. Targeted media methods, which include direct mail, have increased significantly, while those with a more “blanket” approach are seeing a decline (including TV and radio).

More than 46% of voters value political direct mail and find it helpful, and direct mail is the only 100% sure way to get into the hands of voters as they are required to give an address in order to register.

If you are wanting to take advantage of what direct mail providers already know, check out this article and then connect with Plumb Marketing for a quote.