Both postcards and letters have been a major part of many direct mail marketing campaigns, but which is more effective? This article takes a look at both and how each has their strengths and weaknesses, of which you should be aware.

Whether a non-profit or small business, direct mail can work for you, but the better designed the campaign is towards your specific goals, the more effective it will be. There is no one-size-fits-all solution and this article helps explain when and why to use postcards over letters.

Read the article here.