The pandemic created obstacles, some immediately, and some residually. Being creative (read this article for some inspiration) and proactive, can help markets overcome these hurdles. Postcards, mini-catalogs, and planning early can help with printing supply chain shortages as well.
Being more targeted, especially when considering many factors that will be relevant to your audience, will also help businesses get more bang for their buck. When things are lean, innovation will lead the pack.
Learn how to turn marketing obstacles into opportunities here.