A study by global marketing company Epsilon says 77% of shoppers are influenced by direct mail pieces, especially if they offer a coupon or discount. Direct mail cuts through the online “noise” and email clutter.
A blend of digital and direct mail marketing programs seem to do the trick. With technology like Response Builder, that tracks direct mail to its corresponding digital connections for greatest impact, it’s no wonder retailers are choosing this strategy.
Small Biz Trends offers 6 tips and 4 types of mail ideas in this quick-to-read article: https://smallbiztrends.com/2016/10/holiday-marketing-with-direct-mail.html