Looking to drive holiday sales? Direct mail campaigns are one way to literally get into the hands of consumers ready to make buying decisions. Surveys show more than 75% of mail is reviewed immediately, unlike emails that are quickly crowding an inbox and deleted.
A clear, actionable message will get results, whether that is foot traffic, online sales, or increased brand awareness. It’s important to know your goals, and the best methods for delivering and tracking the success of your marketing efforts to have the impact you desire. Our Response Builder helps by tracking data so you know what’s working, and what’s not, to create a realistic and expected ROI.
This USPS article gives 4 ways to use a direct mail marketing campaign during the holidays to meet your goals. Check it out here: https://www.uspsdelivers.com/types-of-direct-mail-campaigns-for-the-holidays/