Often when people think of direct marketing, they think direct mail campaigns, but it is more than that. Direct marketing is any marketing that goes directly to a consumer and invites a response. This means it can include email, landing pages and online ads (learn more about how we blend on and offline success with Response Builder).

This article shares what 7 things a direct marketing technique should always include for success, and offers examples to learn from. From there, they share 7 ways to implement direct marketing techniques to grow business, whether through leads and sales, and/or recruitment/hiring. This is a long one, but worth the thought-provoking read. Read it in its entirety here: https://www.wordstream.com/blog/ws/2018/03/14/direct-response-marketing