Before jumping into direct marketing such as phone calls, targeted ads, text messages, and other media directly consumer facing, it’s important to know what it is, and how it is used. It’s called “direct” for a reason, and therefore should be used appropriately for best results, and to limit costly mistakes. This article reviews the goals, tactics, and building effective campaigns.
Direct marketing is an area that if done poorly, can hurt your business reputation and bottom line, but done well, has an amazing long-term return on investment. Get the information on the basics here, and then contact Plumb Marketing to speak to a rep about your specific needs for a deeper dive into the exact methods right for your business. https://www.thebalancesmb.com/direct-marketing-basics-3515532