Many healthcare and medical centers are using direct mail, or digital marketing, but the healthiest integrate them to use both. Technology is able to combine the two to make an effective solution that merges on and offline strategies into one platform. At Plumb, this solution is found in our Medical New Mover Program.
This article shares more in general about the methodology used to integrate the two systems for a greater impact, including driving patients to online resources, automating reminders to patients, and using retargeting ads. Learn more here: https://www.mdmag.com/physicians-money-digest/practice-management/healthcare-marketing-boost-digital-marketing-with-direct-mail