In this article, the many channels of political promotion are reviewed, with the conclusion that direct mail pieces are the most successful in reaching and educating voters. The key, they state, is in setting up the campaign well and using best practices, and tracking, for the best results. The window of time to reach voters is relatively short, and direct mail can make a big splash.

The robust articles offers advice on what to include, why direct mail works, pitfalls to avoid, and boosting voter turn-out. For additional information on tracking and integration with digital (as mentioned in the article), check out Plumb’s Response Builder.

Read the article in its entirety here:


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